City of Frisco Public Art Master Plan

Frisco Meeting

City of Frisco Public Art Master Plan

Client: City of Frisco Public Art Program
Date Completed: 2004
Location: Frisco, Texas

Pictured Above: Imagine Art Here! Workshop, Frisco, TX, 2004.


Frisco, one of the fastest growing cities in the Dallas Metroplex, had the opportunity, through a major bond issue to build a new town center along with new parks and public facilities. Public art is playing a vital role in these new facilities as a result of Via’s master planning process.


Via was retained by the City of Frisco, Texas to develop a comprehensive Public Art Master Plan. In 2001, Frisco adopted a public art ordinance committing 2% of capital funds to the commissioning of public art in civic projects. Working with City staff and a citizen public art committee, Via developed a plan that provided policies and procedures for commissioning and acquiring works of art and goals for projects outlined in the City’s initial $197 million bond package that was subject to the public art ordinance. The plan was adopted by City Council in December, 2004.


The planning process engaged residents and local business owners in an Imagine Art Here workshop to envision how public art could help to support the City’s vision for itself and its quickly growing residential, commercial and retail areas. Via had the opportunity to continue their work in Frisco by assisting with many of the first major projects resulting from
the plan.